Is the High St failing the Millennial Shopper? Written by Serena Helate and Published by TKM

    Rather than guess, assume or interpret how the high street is servicing the expectations of the often referenced Millennial Shopper we decided to ask a Millennial instead. So, Serena Helate, Generation Y and pushing 20 carried out a “Marketing Experiment” to see how the high street is evolving and whether all the hype around mobile and digital technology to enhance her shopping experience was true or a mere fabrication by well paid analysts!

    Her insights can be downloaded today and include:

    • Have Millennial’s abandoned the high street
    • Are the digital trends playing out in-store
    • A trip down Oxford Street
    • Data is still your biggest asset – use it!
    • A major high street retailer case-study

    Written by Serena and published by TKM, her insights can be downloaded today.

    If you’d like to discuss any of the findings in more detail, please contact us at

    hello@tkm-consultants.com

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