Rather than guess, assume or interpret how the high street is servicing the expectations of the often referenced Millennial Shopper we decided to ask a Millennial instead. So, Serena Helate, Generation Y and pushing 20 carried out a “Marketing Experiment” to see how the high street is evolving and whether all the hype around mobile and digital technology to enhance her shopping experience was true or a mere fabrication by well paid analysts!
Her insights can be downloaded today and include:
- Have Millennial’s abandoned the high street
- Are the digital trends playing out in-store
- A trip down Oxford Street
- Data is still your biggest asset – use it!
- A major high street retailer case-study
Written by Serena and published by TKM, her insights can be downloaded today.
If you’d like to discuss any of the findings in more detail, please contact us at