The definitive report to benchmark your existing offshore relationships, find out how your peers are using offshoring, the move to Smartshoring and what are the primary business drivers are to deliver success.
As we lean into economic uncertainty in 2023 this report explores how in-house agencies, brands and creative/digital agencies are using offshoring within the marketing mix.
A combination of industry leaders completing a comprehensive survey and interviews with key influencers to maximize the insight available to our audience,this is the most up to date report on the state of the market, for offshore creative production.
Areas addressed include:
- Which production models are getting the most investment in 2023
- Total production spend being managed offshore
- Services most suited to the offshore market and why
- Savings expectations across all primary offshore services in tier 3 production
- Technology expectations
- How success is being measured