This report explores how and why agencies, in-house agencies and brands are offshoring, the cost savings they expect to receive, and how the landscape has changed since the covid-19 pandemic.
This report looks at a range of findings, including:
- Most important factors for partnership success
- How much work is sent offshore
- The type of work sent offshore
- How many offshore providers used and their locations
- Expected savings
- Impact of covid-19 on offshoring strategy
- Barriers to success
- Technology expectations
- Ways to measure success
- The evolution of Smartshoring®.
For agencies creating content at scale for brands and advertisers around the world, whether they be in-house, independent production studios or larger networks, the need to invest in offshore partners has never been more relevant or necessary.
A combination of unpredictable market forces, radically changing consumer behaviour, a growing demand for sustainable practices and a global economy built on borderless talent, has driven companies to find new ways to survive, grow and flourish.