2022 Global Benchmark Report For Offshore Creative Production

    This report explores how and why agencies, in-house agencies and brands are offshoring, the cost savings they expect to receive, and how the landscape has changed since the covid-19 pandemic.

    This report looks at a range of findings, including:

    • Most important factors for partnership success
    • How much work is sent offshore
    • The type of work sent offshore
    • How many offshore providers used and their locations
    • Expected savings
    • Impact of covid-19 on offshoring strategy
    • Barriers to success
    • Technology expectations
    • Ways to measure success
    • The evolution of Smartshoring®.

    For agencies creating content at scale for brands and advertisers around the world, whether they be in-house, independent production studios or larger networks, the need to invest in offshore partners has never been more relevant or necessary.

    A combination of unpredictable market forces, radically changing consumer behaviour, a growing demand for sustainable practices and a global economy built on borderless talent, has driven companies to find new ways to survive, grow and flourish.

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