The purpose of this report is to generate the latest insight on how global agencies are effectively utilising offshore creative production services. In collaboration with We Are Amnet, we reached out to 150 senior agency executives and asked for opinions on:
- Current offshore experiences; maturity,
partners, locations, satisfaction - Planning for the future; locations and
increasing offshore budgets - Creative Production Services best suited to
offshoring - Primary reasons for offshoring and barriers
to entry - Market rates for creative production services
in the offshore market - Locations providing best value for money
- Technology expectations
- Approach to Smartshoring