A Report published by TKM Consultants and sponsored by Mtivity, a market leading marketing acceleration platform, finds that print continues to be a critical component of the omni-channel mix.
The report is based on an invitation-only survey of 180 marketing agency leaders from a cross-section of firms predominantly based in the United Kingdom.
The report found that some of the key trends shaping the industry include:
Marketing Technology Innovation: the explosion of MarTech in the last few years is making it possible to create, source, execute and measure campaigns faster than ever before. This is putting pressure on marketing agencies to perform faster, without sacrificing quality.
Globalization: More than half of the marketing agencies surveyed said global capabilities are a key competitive advantage in winning new client business.
Measurement: As pressure continues to build on marketing brands to deliver measurable results, more than half of respondents said their clients are asking for better procurement data and reporting.
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