Why Virtual Production Is Becoming A Strategic Imperative

Posted on Posted in Artificial Intelligence, Automation, Digital, Marketing, Transformation

In the past, content creation was often limited to two main approaches: filming on-location or building elaborate, expensive sets in studios. However, with the introduction of virtual production in recent years, a more cost-effective and flexible alternative has emerged. This new method allows creators to fully control the production environment, even accommodating last-minute changes, all […]

WFA Spotlight : The Democratisation of Virtual Production

Posted on Posted in Artificial Intelligence, Digital, Marketing, Technology, Transformation

An Immersive Interconnected World: A seismic shift is underway as the world moves to the fifth industrial revolution with the harmonious coming together of machine human collaboration. We live in a hyper connected world with artificial intelligence and virtual reality redefining how we live. As a result brands are investing their marketing budgets in cutting […]