In Nish Patel’s latest “Creative Operations” podcast episode he interviews Anil Noorani to discuss the growing need for offshore production and how to best find the balance between in-house, outsource, offshore, automation and AI. The world is moving so quickly, and the sheer pace of production is overwhelming, so having multiple models available is crucial for […]
Creative Production is at an “Inflection Point” Building flexible production models in a challenging economy can be difficult. Many in-house teams and marketing leaders are actively exploring effective production models due to the increasing consumer demand for personalised content. As production approaches become more complex, the challenge of harmonizing creative brilliance with operational efficiency has […]
TKM Consultants Managing Partner, Anil Noorani, in a recent interview with Patrick Burgoyne, host of the In-house Agency Leaders Club, describes how in-house agencies and offshore production teams are coming together to alleviate the pressures of producing content at scale. Some of the questions addressed include: How prevalent is the use of offshoring by in-house […]
Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]
Having recently published the 2020 State of the Market Report for Offshore Creative Production, sponsored by Amnet, one of the key insights around why companies decided to pursue an offshore strategy was established. While 48% of respondents said “Access to Low Cost Reason was their Number 1 Reason to Offshore”, there were a host of other areas that […]
In conjunction with the World Federation of Advertisers (WFA), Anil Noorani, Managing Partner of TKM Consultants, will be running a session to provide the latest insights on areas you should consider when developing your offshore strategy for creative production. As we develop a world of remote working, understanding the offshore landscape has become a critical component […]
We’re pleased to publish the 2020 State of the Market Report for Offshore Creative Production. Published by TKM and sponsored by Amnet. This report provides the latest, unique insight around current and future offshore practices, including locations, price points and services most suited to Smartshoring. To access the latest insight, we identified and spoke with […]
TKM have been working alongside Amnet for the past 6 months, supporting their strategic growth and market positioning across EMEA and North America. Amnet are a progressive business providing unmatched pre-media expertise for the many Global Brands and Agency Partners they support. Following a very successful 6 months, we were keen to showcase the relationship […]