millennial insight

Is the High Street failing the Millennial Shopper?

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Our Millennial retail insight report, written by Serena Helate and published by TKM, is now available to download! Serena, “Generation Y and pushing 20”, carries out a “Marketing Experiment” to assess the state of the retail shopping experience, with an emphasis on the impact of mobile and digital technology. Her insights can be downloaded here […]

Christmas 2017: The AI Impact

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Artificial intelligence (AI) continues to take hold, whether that be in the home or the office: Around 10% of households in the UK are already friends with Alexa, Amazon’s very own intelligent personal assistant Amazon continues to add to its robotic workforce, most notably, its “waltzing” shelves in its Manchester warehouse The UK has moved […]

Point of sale ’more influential’ than TV, radio and press advertising, new TKM Consultants report finds

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The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs. To access all the rich insights, download the executive summary of the report at www.creo-pos.com. The report helps us understand marketers’ […]