Over the past 18 months, the landscape for marketing and digital agencies has seen a number of pivotal acquisitions. Leading firms are back to strategically buying specialist agencies to enhance the depth and breadth of their skills. This blog highlights some of the key acquisitions of the year and examines how these strategic decisions are […]
Staying relevant As the marketing and Martech landscape evolves at immense speed, staying up-to-date with the latest trends, technologies, and strategies has never been more critical. Whether you’re focused on digital transformation, data-driven marketing, or the latest tools to enhance customer engagement, attending industry events is a crucial to gain insights, network with industry leaders, […]
As we look ahead to 2025, marketing strategies are rapidly evolving to keep pace with technological advances and shifts in consumer behaviour. Here’s an overview of how marketing budgets are expected to change in the coming year. 1. First-Party Data Becomes Crucial; find ways to gather more first party data With third-party cookies fading out, […]
Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]