In today’s fast-paced business world, data is more than just numbers — it’s the backbone of informed decision-making. For companies looking to grow, leveraging analytics has become a necessity. Data-driven decisions allow businesses to move from gut-feeling choices to well-founded strategies, enabling them to identify trends, optimise operations, and stay competitive in their markets. Why […]
Over the past 18 months, the landscape for marketing and digital agencies has seen a number of pivotal acquisitions. Leading firms are back to strategically buying specialist agencies to enhance the depth and breadth of their skills. This blog highlights some of the key acquisitions of the year and examines how these strategic decisions are […]
In today’s “always on” world, managing and organizing digital assets across all channels is essential for maintaining brand consistency and delivering marketing operational efficiency. Digital Asset Management (DAM) platforms help streamline how marketing teams, brand teams and agencies operate, enabling companies to store, organise and share assets seamlessly, uplifting collaboration, encouraging asset re-use and preventing […]
Staying relevant As the marketing and Martech landscape evolves at immense speed, staying up-to-date with the latest trends, technologies, and strategies has never been more critical. Whether you’re focused on digital transformation, data-driven marketing, or the latest tools to enhance customer engagement, attending industry events is a crucial to gain insights, network with industry leaders, […]
Insights from We Are Amnet’s CEO and TKM Consultants’ Managing Partner: Consumers’ growing appetite for content is driven by increased personalization, the rapid shift towards digital platforms, and the expectation of seamless and consistent experiences across various channels. This webinar, led by Aashish Agarwaal, CEO of We Are Amnet, and presented by Anil Noorani, Managing […]
Trends Influencing the Market The outlook for 2024 is cautiously optimistic. The early months are anticipated to follow the trends observed in 2023. However, as interest rates stabilize and there’s a better alignment of valuation expectations between buyers and sellers, the latter part of the year will see an increase in M&A activity. This shift […]
The Impact of an Effective Board Company failure is often a result of poor strategy followed by mediocre execution, and an inability to pivot and change. Boards play a crucial role in overseeing the strategic intent of a business, ensuring top executives maintain a balanced approach without taking excessive risks, and have a solid plan […]
The move to hyper-digitalisation The marketing landscape is undergoing significant transformation, fueled by various factors including hyper digitalisation, the thirst for personalisation, the investment in GenAI and the natural shifts in consumer behaviour engaging with an unpredictable global economy. Being aware of some of the newest trends is vital for crafting strategies that improve business […]
Hubspot for sales and marketing Hubspot is a leading CRM platform designed to help your company market and sell more effectively, by aligning sales and marketing teams to foster sales enablement, boost ROI and fully optimise your marketing strategy to generate more qualified leads. It is the number one customer platform for scaling businesses and […]
Dark MarTech sounds ominous and will prove to be for many companies. So, what is “Dark MarTech”? It is home grown marketing technology that Brands build themselves internally, ranging from simple spreadsheet applications to fully grown digital asset, campaign and content management solutions. Often driven by a desire to develop a short-term solution for a […]