When discussing outbound sales, finding the right balance of value exchange, qualification, timing and most importantly restraint can lead to more effective, productive outreach, nurturing connections without overwhelming prospects. Here’s a closer look at why timing is crucial and how knowing when to step back can be as valuable as pressing forward. 1. The Importance […]
According to Gartner, e-mail marketing accounts for around 8% of marketing budgets. Cold emailing can still be an effective way to connect with new prospects, but success depends on sending a message that resonates with the recipient. Here are 7 tips to ensure your cold emails are targeted and impactful. 1. Research Your Prospects Before […]
The Fundamentals In the realm of email marketing, it’s important to recognise that not all emails will capture the attention of customers and subscribers. With limited time, recipients often choose which emails to engage with based on relevance. To ensure that our emails resonate with our audience, personalisation becomes a crucial tool. Despite its demonstrated […]