Tag: customerdata

Data-Driven Decision-Making: Why Analytics Are Crucial for Business Growth

Posted on Editor 1Posted in Artificial Intelligence, Automation, Digital, Hubspot, Marketing, Marketing-as-a-Service, Sales

In today’s fast-paced business world, data is more than just numbers — it’s the backbone of informed decision-making. For companies looking to grow, leveraging analytics has become a necessity. Data-driven decisions allow businesses to move from gut-feeling choices to well-founded strategies, enabling them to identify trends, optimise operations, and stay competitive in their markets. Why […]

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The Monumental Growth of Customer Data Platforms (CDPs)

Posted on adminPosted in Martech, Technology, Uncategorized

The Market Today Customer Data Platforms or CDPs help businesses build their customer profiles by aggregating customer data from multiple sources, ensuring customer data is no longer siloed. This data is often categorised into descriptive, behaviour, identity and qualitative data and will include information relating to: Name, location, and contact details Social data Professional information […]