Creative Ops Podcast – Beyond Savings: Offshore as a Strategic Imperative

Posted on Posted in Change Management, Creative Production, Offshoring, Smartshoring, Uncategorized

In Nish Patel’s latest “Creative Operations” podcast episode he interviews Anil Noorani to discuss the growing need for offshore production and how to best find the balance between in-house, outsource, offshore, automation and AI. The world is moving so quickly, and the sheer pace of production is overwhelming, so having multiple models available is crucial for […]

What In-House Creative Leaders Need To Know About Producing Content At Scale

Posted on Posted in Automation, Change Management, Creative Production, Offshoring, Smartshoring

Looking forward to speaking at the Inside Out Community Event, alongside Stef Sokolowski (We Are Amnet) and Gareth Chilton (ManMachine), where we’ll be discussing everything from offshore and automation to AI and behaviour change. To register click here Date: Wed, 11 Oct 2023 Time: 14:00 – 15:00 BST Location: Online About the Event Ambitious brands are striving to […]

How in-house agencies and offshore teams are building partnerships for scale and skills

Posted on Posted in Creative Production, Offshoring, Smartshoring

TKM Consultants Managing Partner, Anil Noorani, in a recent interview with Patrick Burgoyne, host of the In-house Agency Leaders Club, describes how in-house agencies and offshore production teams are coming together to alleviate the pressures of producing content at scale. Some of the questions addressed include: How prevalent is the use of offshoring by in-house […]

Summary of WFA & TKM Global Content Report Published in Producers & ProcurersiQ

Posted on Posted in Creative Production, Digital, Market Reports, Marketing, Marketing-as-a-Service, Martech, Offshoring, Smartshoring

TKM’s Managing Partner, Anil Noorani, outlines the key takeaways from the recent report on Global Content Production, conducted in collaboration with the WFA and only made available in full to the WFA membership. The summary of the report, produced exclusively for Producers & Procurers iQ, highlights nine of the key insights to emerge from the […]

Global Content Production 2021 – In Partnership with the WFA (World Federation of Advertisers) – Latest Research Now Available

Posted on Posted in Automation, Change Management, Creative Production, Digital, Market Reports, Marketing, Martech, Offshoring, Smartshoring, Technology, Transformation

The latest research from the WFA (World Federation of Advertisers) network, led by Laura Forcetti (Global Marketing Sourcing Director) and in partnership with Anil Noorani, Managing Partner at TKM Consultants, is now available to WFA members. Based on research from multiple sectors and senior marketing/procurement experts, we deep dive into the production models that clients […]

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WFA Webinar : An introduction to the offshore market for creative production

Posted on Posted in Market Reports, Marketing

In conjunction with the World Federation of Advertisers (WFA), Anil Noorani, Managing Partner of TKM Consultants, will be running a session to provide the latest insights on areas you should consider when developing your offshore strategy for creative production. As we develop a world of remote working, understanding the offshore landscape has become a critical component […]

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2020 State of the Market Report for Offshore Creative Production, Available Now!

Posted on Posted in Uncategorized

We’re pleased to publish the 2020 State of the Market Report for Offshore Creative Production. Published by TKM and sponsored by Amnet. This report provides the latest, unique insight around current and future offshore practices, including locations, price points and services most suited to Smartshoring. To access the latest insight, we identified and spoke with […]