Tag: cold emails

Outbound Sales : Timing, Trust and Relevance

Posted on Editor 1Posted in Automation, Marketing, Positioning & Content

When discussing outbound sales, finding the right balance of value exchange, qualification, timing and most importantly restraint can lead to more effective, productive outreach, nurturing connections without overwhelming prospects. Here’s a closer look at why timing is crucial and how knowing when to step back can be as valuable as pressing forward. 1. The Importance […]

Building an effective, relevant and timely email marketing campaign

Posted on Editor 1Posted in Automation, Marketing, Marketing-as-a-Service, Positioning & Content

According to Gartner, e-mail marketing accounts for around 8% of marketing budgets. Cold emailing can still be an effective way to connect with new prospects, but success depends on sending a message that resonates with the recipient. Here are 7 tips to ensure your cold emails are targeted and impactful. 1. Research Your Prospects Before […]