We Are Amnet

From Start-up to Scale-up, Building a Global Creative Production Studio

Stakeholder: Founder / CEO

The Challenge
To establish early-stage revenue with significant growth potential to commercially scale the business, build a challenger brand in an already busy marketplace, redefine the offshore category to lead the market, establish omni-channel studio services, invest in market leading technology and deliver an operating model to scale across India, US and Europe.

Why TKM
We are experts in scaling international agency, technology and creative production businesses. We have a very strong network of prospects including Marketing Directors, In-House Studio Leaders, Agency CEOs and an ability to uniquely position any organisation looking to scale globally. Our playbook includes building out an in-bound marketing strategy and develop market leading insight to help cut through the noise and generate demand.

What We Did
As a founding Partner, on day one we established Smartshoring as the primary positioning. A more progressive form of offshoring that ensures culture, communication, quality and cost are always on point. This differentiated us in the market. We then set about establishing strong business structures in strategy, marketing, sales, operations and finance to successfully drive growth.

What We Delivered

  • We built a global in-house, marketing and agency customer base that would support the fast-growing Creative Production Services division, through network, insight, content and events to drive in-bound leads.
  • We published market leading insight and thought leadership to generate demand (we have published the Global Offshore Benchmark Report for Creative Production for the past 5 years).
  • We designed the We Are Amnet brand positioning, around Smartshoring, and designed/hired the marketing team.
  • We extended the services to include web & app development plus global content management.
  • We advised on marketing technology that will drive business efficiencies.
  • We deployed HubSpot to manage, tracks and nurture leads and deals.
  • We identified and onboarded partner studios in central America.
  • We recruited senior leadership across business functions.
  • We instigated an ABM strategy to tap into uncapitalized growth opportunities within target sectors, including Healthcare, Pharma and Retail.
  • The Managing Partner of TKM Consultants, Anil Noorani, sits on the executive board to define the strategic direction of the business.

The Outcomes

  • 50+ international clients, including Suntory, Norwegian Cruise Line, Nordstrom, Ashfield MedComms (part of Inizio), Envision Pharma, Sazerac, Reckitt, Molnlycke, Pearson, Mercedes Benz and Boston Scientific.
  • 120 production experts and client services teams in India, Costa Rica, UK and the US.