Business and Brand Planning for Euler’s Next Phase of Growth
Stakeholder: CEO and Executive Team
The Challenge
Euler (previously Qbase) had an executive team looking to drive growth, effect a cultural change and design an ambitious business plan with a well-defined positioning and agreed business priorities. TKM Consultants were drafted in to facilitate the c-suite workshops and deliver clear recommendations around prioritisation and business structure.
Why TKM
Our expertise in defining insightful business strategy, delivering creative positioning and aligning executive teams ensures cultural and business transformation that drives sales and accelerates growth.
What We Did
We facilitated a series of leadership workshops covering:
- The company vision
- Feedback from 1-2-1 customer and leadership interviews
- Horizon planning relating to commercial goals
- Assessing different elements of the business; brand, marketing, sales, customer success, service delivery, team, skills, culture, values and competition
What We Delivered
A business plan agreed by the various stakeholders as a blueprint for the following 1-3 years consisted of:
- A Euler vision, mission and values
- The culture today, and the culture for the future
- Strategies to affect a cultural change
- Priorities using a value/effort matrix with accountability and timelines defined for brand, marketing, sales, customer success and service delivery
The Outcomes
The project was extremely successful in aligning the executive team resulting in a single vision to focus, inspire and motivate the team. We agreed brand positioning and values to feed into the communications plan. Finally, clear business priorities for the next 12-18 months across all key departments were documented with very specific deliverables and timelines.
