Brand Positioning, Proposition Development, Website Design and In-Bound Marketing Roll-Out
Stakeholder: Founder / CEO
The Challenge
Brand Imaging is a leading, Manchester based packaging artwork, repro and design studio with one of the best cultures in the industry and incredible clients but with little or no market visibility. It was time for Brand Imaging to raise their heads and be seen. Brand Imaging were looking to develop a strong and coherent brand positioning that could then be expressed consistently through multi-channel content and a robust communications plan.
Why TKM
Our expertise in defining insightful strategy, delivering creative positioning and creating unique and relevant content to drive demand generation, ensures we can craft a compelling brand story to drive sales, nurture prospects and accelerate growth.
What We Did
Using our brand development methodology, we ran a series of high energy leadership workshops and a number of client interviews to deliver a comprehensive brand plan. This plan provided strategic and creative guidelines for all current and future communications. TKM also introduced the bullseye model for communications planning to define the channels that would generate the best sales traction for Brand Imaging Solutions moving forward as part of a wider in-bound strategy.
What We Delivered
A unique brand essence and new visual identity (logo, colour palette, vocabulary) that resulted in a new website and new content throughout with real focus on the culture and values of the business. New case studies, animations relating to the technology, an entire brand family (consisting of Brand Imaging, Brand Adaptive, Brand Flex, Brand Corrugated). We also designed leading edge sales enablement presentations plus a comprehensive content schedule (with distribution via active campaign) ensuring greater market salience and visibility for Brand Imaging.
The Outcomes
- Significant new business wins based on the clarity of positioning and new sales enablement including Pets at Home and Kimberly-Clark
- Developed global business with partners in India and North America delivering scale and value add
- Many more leads to fill the pipeline
- A succinct story when presenting to partners, prospects and new acquisitions
- The business is thriving and four times larger than when we first engaged with them
