A post type for your projects
Transforming McDonald’s Marketing Operations and Digital Asset Management Stakeholder: Marketing Director The Challenge Evaluate and analyse how to transform McDonald’s Marketing Operations function, through effective asset management. McDonald’s were looking for recommendations to deliver greater efficiency, transparency, significant cost savings and best practice relating to asset storage, management, usage and re-purposing. Ultimately enabling McDonald’s to […]
From Start-up to Scale-up, Building a Global Creative Production Studio Stakeholder: Founder / CEO The Challenge To establish early-stage revenue with significant growth potential to commercially scale the business, build a challenger brand in an already busy marketplace, redefine the offshore category to lead the market, establish omni-channel studio services, invest in market leading technology […]
Brand Positioning, Proposition Development, Website Design and In-Bound Marketing Roll-Out Stakeholder: Founder / CEO The Challenge Action AI had the best conversational AI technology in the world, but no one knew. TKM Consultants were bought in to establish a market leading challenger brand, including vision, mission, values, culture, positioning and propositions that would deliver clarity […]
Brand Positioning, Proposition Development, Website Design and In-Bound Marketing Roll-Out Stakeholder: Founder / CEO The Challenge Brand Imaging is a leading, Manchester based packaging artwork, repro and design studio with one of the best cultures in the industry and incredible clients but with little or no market visibility. It was time for Brand Imaging to […]
Brand Positioning, Proposition Development, Website Design and In-Bound Marketing Roll-Out Stakeholder: CEO The Challenge Halstan are a fourth-generation family run printers and a specialist book producer with a strong heritage in the music publishing industry. Halstan were looking to reposition the business with additional expertise in academic journals, notebooks and short run, thread sewn books. […]
Unravelling the Complexity of the Marketing Services Landscape Stakeholder: CEO The Challenge The Royal Mail were going through a period of assessment and evaluation in relation to their creative and digital agency roster. There was a need to select a creative, production and activation partner that would enable long term stability around their growing omni-channel […]
Brand Positioning, Proposition Development, Website Design and In-Bound Marketing Roll-Out Stakeholder: Founder / CEO The Challenge BrandMaster was in scale-up mode. New acquisitions were on the horizon, average deal size was increasing, new territories were opening up and there was a new leadership team. It was time to develop a new story, brand positioning and […]
Source and Select a Global Production Partner for DAZN Stakeholder: Senior VP DAZN Creative Agency The Challenge DAZN, a leading video streaming service, dedicated to live and on-demand sports events, headquartered in London with an in-house team streaming global events. The requirement was to source and select a strategic partner to provide creative and production […]
Business and Brand Planning for Euler’s Next Phase of Growth Stakeholder: CEO and Executive Team The Challenge Euler (previously Qbase) had an executive team looking to drive growth, effect a cultural change and design an ambitious business plan with a well-defined positioning and agreed business priorities. TKM Consultants were drafted in to facilitate the c-suite […]
“One Story” – Crafting the Market Positioning, Propositions and Spirit Stakeholder: CEO The Challenge QNTM was in scale-up mode. Following a series of successful acquisitions, it was time to craft a compelling QNTM story to work alongside the group company propositions relating to DXP, marketing automation, e-commerce and data collection. The QNTM story would be […]