In a world of hyper-digitalization, companies are rapidly exploring how best to use AI agents combined with resource models that can scale, in order to create seamless and personalized experiences for customers, and to streamline business processes. The pace of production is faster than it ever has been, and will be faster again tomorrow and the next day, putting pressure on resource models budgets & lead-times.
To inform your decision making, we bring you the latest rich and unique insight relating to content production. Now in it’s 6th year, the “2025 Global Benchmark Report for Content Production” with a focus on In-House, Offshore and Automation models is now available to download. Published by TKM Consultants and sponsored by We Are Amnet.
As well as sharing the results of a global survey completed by Marketing Directors, Senior Marketers (operations and procurement) and In-House leaders, we have also included interviews with:
We review and discuss the following:
1. The bigget challenge in content production, including people and talent strategies
2. The repositioning of in-house teams, as they move to fully integrated agencies
3. Content budgets and the balance of talent and technology
4. The cost savings associated with offshore models and when to lean on offshore production
5. The automation of content
6. Overarching AI predictions, strategy and execution
The full report and the rich insight can be downloaded by completing and submitting the form.
If you’d like to discuss anything in the report, or are considering changes to your content production model and would like to chat through your thinking, please contact the author,
Anil Noorani or send an email to hello@tkm-consultants.com
