The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs.
To access all the rich insights, download the executive summary of the report at www.creo-pos.com.
The report helps us understand marketers’ opinions on how well they are:
- executing campaigns across territories
- building shopper insight and strategy into their campaigns
- measuring ROI
- using technology to help manage campaigns
Further information can also be seen on the retail times website at: http://www.retailtimes.co.uk/point-sale-influential-tv-radio-press-advertising-new-report-finds/
If you’d like to generate unique insight to both feed your inbound marketing and demand generation programs, please get in touch at hello@tkm-consultants.com