Martech strategy & implementation

As a Martech consultancy we work with marketing and procurement teams to source and implement marketing technologies that best suit your business strategy.

Our software expertise includes Digital Asset Management, CRM, Content Management, Marketing Automation, Social Media Marketing and Campaign Management.

Efficient Marketing Operations enabled by Martech will provide a 25% improvement in marketing effectiveness.

What we assess:

  • Marketing Processes
  • Existing Martech suite
  • Campaign briefing and approvals management
  • Digital Asset Management
  • Marketing Automation and CRM
  • Social Scheduling

What we deliver as part of our Martech consultancy services:

  • Current state and gap analysis
  • Future business requirements
  • Recommendations and Implementation plan

 

Digital Asset Management

Digital asset management, is the cornerstone of any any brand management strategy, as it ensures brands can find, access, re-use and re-purpose content, globally. Creating huge cost saving, uplifting brand equity and ensuring a consistent brand experience for their customers.

TKM has been involved in the DAM space for 20+ years, and has grown up with this technology. The impact an effective DAM can have when delivered successfully is significant. Deploying a "decoupled content management service" where content is managed through a specialist team,  who take responsibility for meta-data tagging, taxonomy, classification and content governance, the user adoption rates and positive user sentiment will sky rocket.

Effective DAM will:

  1. Reduce campaign production and approval time
  2. Automate processes for publishing to websites and social media
  3. Save money on file distribution between agencies
  4. Give you better metrics on asset usage

For more information on why you need an effective DAM, please download our Digital Asset Management Snapshot. A must read for all marketers.

For more information on the world of MarTech and for a glossary of terms, please download our MarTech Glossary. A 24 page booklet to define and clarify industry terms and create a point of reference for anyone involved in Marketing.