Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the spotlight of commercial scrutiny, the opportunities for specialist agencies, technology automation partners and offshore production teams is both evident and sizable.
A marketing content eco-system
Marketing eco-systems, by definition, have constituent parts that are interdependent to create a balanced environment in which the brand and campaigns can flourish. It is this need for interdependence that is transforming how, where and with whom brands spend their budgets. The content strategies of most brands follow a similar pattern and require expertise in:
• marketing strategy, brand development & planning
• creative services and execution
• multi-format production volume and workflow
• multi-channel distribution
• data analysis, performance and measurement
• enabling martech for operations, content and experience
At TKM Consultants, we help clients transform their marketing eco-systems, by evaluating their current structures and providing insight around agency selection and martech vendors, implementing effective technology solutions and establishing offshore production partnerships.
We look and evaluate every facet of your content strategy and advise on which agencies are best suited for success. Working outwards from your strategy, audience and user journeys, some of the most common areas of engagement in today’s climate specifically relate to:
1. your martech strategy, as businesses work remotely and transition to a digital based d2c content strategy
2. offshore partnerships with blended in-house teams, as cultural and geographical barriers are broken down and working with global partners through remote networks become common place.
If you’d like to discuss your current agency or technology model please contact TKM Consultants at hello@tkm-consultants.com