Panel Discussion: Content at Scale – how leading brands are reshaping their marketing models to keep up with demand.
Event Hosts: We Are Amnet
Moderators: Anil Noorani (TKM Consultants) / Laura Forcetti (WFA)
Sharing a platform alongside speakers from Barclays, Danone, Oliver, WeAreAmnet and WDC, we wrestled with one of the hottest topics in town, how to create and manage Content at Scale while controlling costs.
1. Kicking off with a 1-2-1 discussion with between Anil Noorani and David Bevis, Global Client Services Director at Oliver a leading in-house agency we explored:
- why so many brands are bringing their creative in-house
- the benefits and challenges of an in-house model
- emerging technology trends
- the reliance on strong processes to achieve success
- the right blend of partners
- the coming together of creative services and data
- the impact of covid on the inhouse model and areas of investment moving into 2021
2. We then had a short presentation from David Pritchard, Global Commercial Director at We Are Amnet, who walked us through:
- the evolution of offshoring to Smartshoring
- the services most suited to Smartshoring
- the cost savings associated with a combination of in-housing and Smartshoring
- How best to select and implement a Smartshoring partnership
3. Finally, we had a fantastic panel discussion facilitated by Laura Forcetti, Global Lead for Marketing at the WFA to see how some of the largest brands in the world are managing the “Content at Scale” challenge. On the panel, were Ezio Saponari, Global Sourcing Manager at Danone, Rammy Elsaadany, Head of Video at Barclays In-House Studio and Nicky Russell, Partner at WDC London.
Some of the questions asked included;
- How do you deal with the constant demand for content?
- What agency models do you deploy and what’s the right mix?
- What assets are best produced in-house?
- How have marketing delivery models evolved?
- What makes a successful collaboration between agencies?
- What are the common mistakes when creating content at scale with agility?
- How do you see in-housing, outsourcing and offshoring developing in partnership over the coming years?
- How do you drive efficiencies without compromising on quality or speed?
The full recorded Discussion is available here: Content at Scale – Watch Now.
For any questions on this event or more information on future events, please contact either:
hello@tkm-consultants.com or hello@weareamnet.com
Thanks!
Author: Anil Noorani