Following the announcement that it achieved sales growth of 15% in 2017, Pandora, the Danish international jewellery manufacturer and retailer, has recently announced that it has targeted annual revenue growth of 7-10% from 2018 through to 2022. To achieve this, Nlis Helander, a Senior Vice-President at Pandora, announced a refined marketing strategy centred around developing […]
It is estimated that at least 90% of marketers believe in the value of employing influencer marketing strategies. What is an influencer? Someone who can change shopper behaviour, introduce new trends and impact purchasing decisions. It is a strategy which many high street brands, who have a very specific demographic, utilise to great effect. The […]
Artificial intelligence (AI) continues to take hold, whether that be in the home or the office: Around 10% of households in the UK are already friends with Alexa, Amazon’s very own intelligent personal assistant Amazon continues to add to its robotic workforce, most notably, its “waltzing” shelves in its Manchester warehouse The UK has moved […]
2017 has been an exciting year for TKM; we’ve worked with great clients on a whole range of engaging, thought-provoking and varied projects. Whilst we can’t talk about all of our projects, there are some that we are able to share. Amnet: Market Positioning, Content & Channel Development Worked alongside the leadership team at a […]