Report: How mobile augmented reality meets the challenges of the attention economy Author: Katherine Le Synopsis “In the attention economy, every second is fought for” Sponsored by TKM, this report documents how mobile augmented reality is dramatically changing consumer interactions with retail and provides a problem-solving framework centred around Social Demand, Design and Knowledge Creation. […]
As we close in on 2019, assessing where digital transformation is practically heading next is a question we are often asked. In predicting transformation trends, it is essential to recognise that digital transformation is an organisational challenge underpinned by emerging technology, cultural shifts and uplifting skills and competency. Unsurprisingly, some of the key trends that […]
It wasn’t until the House of Fraser crisis which emerged at the start of the summer that people really began to understand the exceptionally difficult times the retail sector is facing. However, the issues which brought House of Fraser into crisis are not new. Our retail insight report published in February 2018 included a case […]
With over 1,000 new companies being established every day, we were keen to assess the market and look at some of the biggest and fastest growing online brands. Unsurprisingly, the top of the list is dominated by the established leaders and specifically the tech giants such as Facebook, Amazon, Alibaba and JD.com. The latter three, […]
The last few years have seen an increase in M&A activity in the marcoms sector with just under £8 billion made in deals in 2017. What is particularly noticeable however is a shift in trends towards lower volume, but higher value deals with a decline in the number of deals worldwide falling from 1,023 in […]
Digital signage is fast becoming an integral part of out-of-home and in-store advertising. Wherever you go, you are likely to encounter it: whether it be fast food chains, shopping centres, train stations and even the doctor’s surgery. Digital signs use technologies such as LCD, LED and Projection to display content such as digital images, video […]
TKM have been working alongside Amnet for the past 6 months, supporting their strategic growth and market positioning across EMEA and North America. Amnet are a progressive business providing unmatched pre-media expertise for the many Global Brands and Agency Partners they support. Following a very successful 6 months, we were keen to showcase the relationship […]
The introduction of the Video Assistant Referee (VAR) to English club football in January this year was met with optimism, however, its use in the recent rounds of the FA Cup in particular has led to strong criticism of the system. Despite the success of this sort of technology in sports such as Rugby, Tennis […]
Our Millennial retail insight report, written by Serena Helate and published by TKM, is now available to download! Serena, “Generation Y and pushing 20”, carries out a “Marketing Experiment” to assess the state of the retail shopping experience, with an emphasis on the impact of mobile and digital technology. Her insights can be downloaded here […]
Utilising social media effectively for your always on campaigns, is critical to any business marketing strategy for 2018. The stats back this up with 71% of consumers more likely to recommend a brand to others if they have positive experience with it on social media. So, what does 2018 have in store? 2018 will see […]