The fourth annual TKM Consultants and We Are Amnet 2023 report for offshore creative production has been published and Marketing Procurement iQ have shared some of the results. As the demand by marketers for more content increases, the survey offers an insight into how these challenges are being met. With 60% of all companies utilising […]
Here is a round-up of 3 panel discussions TKM have facilitated alongside We Are Amnet, with speakers from a range of industries, from both client and agency side: To view the recent “Outperform Your Competition with Content at Scale” panel discussion with speakers from Roche, Norwegian Cruise Line, International Monetary Fund and Wish please click […]
The ever-growing demand for producing large volumes of high-quality content quickly and efficiently, with the right levels of skills, has only accelerated in the pandemic era. We’re bringing together some of the industry’s best known brands and speakers for global content production to share authentic stories and discuss what it takes to achieve global engagement. […]
We’re pleased to say that Aman Dhaliwal has joined TKM Consultants as a Junior Consultant. Aman graduated from Nottingham University in 2021, with a degree in Philosophy. Working alongside TKM clients and partners, including We Are Amnet, on their marketing led growth initiatives, Aman will be building his expertise in Hubspot (Sales Hub), delivering campaigns, […]
An immersive experience takes a consumer into another world which allows them to manipulate and interact with their digital environment. The two most common types of immersive technologies are Augmented reality (AR) and virtual reality (VR) – both subsets of the new term XR; Extended Reality. Augmented reality uses technology to add a computer simulated […]
Joining the WFA, we share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments. WFA members are given the opportunity to find answers to their most burning questions in relation to global […]
Due to the changing retail landscape and growing desire for brands to trade directly with consumers online – the investment in e-commerce and digital marketing has expanded exponentially in the last few years and will continue to relentlessly grow. Nike, an example of a global brand developing their D2C footprint , who in the first […]
The Market Today Customer Data Platforms or CDPs help businesses build their customer profiles by aggregating customer data from multiple sources, ensuring customer data is no longer siloed. This data is often categorised into descriptive, behaviour, identity and qualitative data and will include information relating to: Name, location, and contact details Social data Professional information […]
Panel Discussion: Content at Scale – how leading brands are reshaping their marketing models to keep up with demand. Event Hosts: We Are Amnet Moderators: Anil Noorani (TKM Consultants) / Laura Forcetti (WFA) Sharing a platform alongside speakers from Barclays, Danone, Oliver, WeAreAmnet and WDC, we wrestled with one of the hottest topics in town, […]
As we all familiarise ourselves with a world of work that is changing on a daily basis, it is undeniable that companies need a robust digital strategy that will ensure they both survive and stay relevant over the coming weeks, months and into 2021. For many large brand owners and SME CEOs, how they manage […]