In Nish Patel’s latest “Creative Operations” podcast episode he interviews Anil Noorani to discuss the growing need for offshore production and how to best find the balance between in-house, outsource, offshore, automation and AI. The world is moving so quickly, and the sheer pace of production is overwhelming, so having multiple models available is crucial for […]
Artificial Intelligence is revolutionising numerous industries, including content creation, with AI-powered language models emerging as potent tools for generating written content efficiently. However, it’s essential to recognise that AI writing tools are meant to complement rather than replace human writers. The Advantages That We See: Enhanced Efficiency and Productivity: Utilising AI-powered content generation can boost […]
Mergers and acquisitions (M&A) offer significant potential for organizations to grow and evolve rapidly. Many businesses are increasingly turning to acquisitions, with activity in this area developing pace through 2024. However, M&A can be complex and challenging, with substantial risk, high costs, and demands extensive efforts from a team of specialists. Moreover, a poorly executed […]
Different components When aiming for ambitious growth or seeking to expand into new markets or services, acquisition will undoubtedly accelerate progress. However, such transactions require careful planning and a well-defined strategy. Similar to crafting a company’s overall corporate strategy, developing an acquisition strategy involves breaking it down into distinct components. In this blog, we explore […]
The move to hyper-digitalisation The marketing landscape is undergoing significant transformation, fueled by various factors including hyper digitalisation, the thirst for personalisation, the investment in GenAI and the natural shifts in consumer behaviour engaging with an unpredictable global economy. Being aware of some of the newest trends is vital for crafting strategies that improve business […]
MarTech – a saturated market Merger and acquisitions commonly occur when companies combine their resources, operations, or assets. 2024 will see a large consolidation of MarTech companies, as saturation kicks in. In the context of Martech, this often involves two companies with complementary technologies or services merging to create a more comprehensive marketing solution – […]
Hubspot for sales and marketing Hubspot is a leading CRM platform designed to help your company market and sell more effectively, by aligning sales and marketing teams to foster sales enablement, boost ROI and fully optimise your marketing strategy to generate more qualified leads. It is the number one customer platform for scaling businesses and […]
Now In It’s 5th Year…… ……the Global Benchmark Report for Offshore Creative Production published by TKM Consultants and sponsored by We Are Amnet is the only report of it’s kind that reveals the latest trends and insight relating to the maturing world of offshore creative production. As the “content at scale” challenge deepens and brands […]
Please join us at our latest webinar on offshore production trends, which dives into the rich insights from the 2023 Benchmark Report for Offshore Creative Production and calls on the expert knowledge of Kelly McConville, Global Director of Marketing Production of N26 and Marcelo Gandola, Founder of Edisen. Facilitated by Stef Sokolowski of We Are […]
The fourth annual TKM Consultants and We Are Amnet 2023 report for offshore creative production has been published and Marketing Procurement iQ have shared some of the results. As the demand by marketers for more content increases, the survey offers an insight into how these challenges are being met. With 60% of all companies utilising […]