Insights from We Are Amnet’s CEO and TKM Consultants’ Managing Partner: Consumers’ growing appetite for content is driven by increased personalization, the rapid shift towards digital platforms, and the expectation of seamless and consistent experiences across various channels. This webinar, led by Aashish Agarwaal, CEO of We Are Amnet, and presented by Anil Noorani, Managing […]
An Immersive Interconnected World: A seismic shift is underway as the world moves to the fifth industrial revolution with the harmonious coming together of machine human collaboration. We live in a hyper connected world with artificial intelligence and virtual reality redefining how we live. As a result brands are investing their marketing budgets in cutting […]
Working with ChatGPT In the ever-evolving technology landscape, ChatGPT has emerged as a transformative force in the realm of creative production. This advanced language model, has become a versatile tool influencing various facets of the creative process. From aiding in idea generation and content creation to refining writing and sparking innovative collaborations, the impact of […]
Here is a round-up of 3 panel discussions TKM have facilitated alongside We Are Amnet, with speakers from a range of industries, from both client and agency side: To view the recent “Outperform Your Competition with Content at Scale” panel discussion with speakers from Roche, Norwegian Cruise Line, International Monetary Fund and Wish please click […]
We’re pleased to say that Aman Dhaliwal has joined TKM Consultants as a Junior Consultant. Aman graduated from Nottingham University in 2021, with a degree in Philosophy. Working alongside TKM clients and partners, including We Are Amnet, on their marketing led growth initiatives, Aman will be building his expertise in Hubspot (Sales Hub), delivering campaigns, […]
The latest research from the WFA (World Federation of Advertisers) network, led by Laura Forcetti (Global Marketing Sourcing Director) and in partnership with Anil Noorani, Managing Partner at TKM Consultants, is now available to WFA members. Based on research from multiple sectors and senior marketing/procurement experts, we deep dive into the production models that clients […]
Panel Discussion: Content at Scale – how leading brands are reshaping their marketing models to keep up with demand. Event Hosts: We Are Amnet Moderators: Anil Noorani (TKM Consultants) / Laura Forcetti (WFA) Sharing a platform alongside speakers from Barclays, Danone, Oliver, WeAreAmnet and WDC, we wrestled with one of the hottest topics in town, […]
Alongside our partners at Epiphany Productions we work with executive teams looking at transformation and change within their businesses. Here are 5 principles we follow when managing change. 1.START SMALL AND SIMPLE Don’t try and boil the ocean, behaviour and habit change takes place step by step. 2.OVER-INVEST AT THE START The first step is the […]
Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]
Having recently published the 2020 State of the Market Report for Offshore Creative Production, sponsored by Amnet, one of the key insights around why companies decided to pursue an offshore strategy was established. While 48% of respondents said “Access to Low Cost Reason was their Number 1 Reason to Offshore”, there were a host of other areas that […]