In the high-risk but high reward world of mergers and acquisitions, financials seem to always take center stage. However, many M&A experts know that financial metrics alone don’t ensure a successful acquisition. Cultural alignment is often the unsung hero of post-acquisition success, while cultural misalignment can lead to friction, productivity dips, and in some cases […]
Over the past 18 months, the landscape for marketing and digital agencies has seen a number of pivotal acquisitions. Leading firms are back to strategically buying specialist agencies to enhance the depth and breadth of their skills. This blog highlights some of the key acquisitions of the year and examines how these strategic decisions are […]
In today’s “always on” world, managing and organizing digital assets across all channels is essential for maintaining brand consistency and delivering marketing operational efficiency. Digital Asset Management (DAM) platforms help streamline how marketing teams, brand teams and agencies operate, enabling companies to store, organise and share assets seamlessly, uplifting collaboration, encouraging asset re-use and preventing […]
In the past, content creation was often limited to two main approaches: filming on-location or building elaborate, expensive sets in studios. However, with the introduction of virtual production in recent years, a more cost-effective and flexible alternative has emerged. This new method allows creators to fully control the production environment, even accommodating last-minute changes, all […]
In today’s competitive B2B world, effective marketing is more than just lead generation—it’s about creating demand, building strong relationships, and driving real growth. Our B2B marketing services are designed to do just that. We use a unique ‘3 Pillar Marketing’ approach that combines smart strategy, creative positioning, and multi-channel content distribution to make sure your […]
As we look ahead to 2025, marketing strategies are rapidly evolving to keep pace with technological advances and shifts in consumer behaviour. Here’s an overview of how marketing budgets are expected to change in the coming year. 1. First-Party Data Becomes Crucial; find ways to gather more first party data With third-party cookies fading out, […]
Staying ahead of the Curve In the fast-paced world of marketing technology, staying ahead of the latest trends and innovations is crucial for success. Whether you’re a marketer, tech enthusiast, or business leader, attending Martech events offers invaluable opportunities to learn from industry experts, network with peers, and explore cutting-edge tools and strategies. As we […]
At TKM Consultants, we are proud to announce that we coordinated the acquisition of Adgistics, a premier Digital Asset Management (DAM) company based in London, by the Papirfly Group. This strategic move comes at a time when the DAM market is projected to grow by 14% CAGR by 2029, underscoring the significance of this acquisition. […]
Artificial Intelligence is revolutionising numerous industries, including content creation, with AI-powered language models emerging as potent tools for generating written content efficiently. However, it’s essential to recognise that AI writing tools are meant to complement rather than replace human writers. The Advantages That We See: Enhanced Efficiency and Productivity: Utilising AI-powered content generation can boost […]
Mergers and acquisitions (M&A) offer significant potential for organizations to grow and evolve rapidly. Many businesses are increasingly turning to acquisitions, with activity in this area developing pace through 2024. However, M&A can be complex and challenging, with substantial risk, high costs, and demands extensive efforts from a team of specialists. Moreover, a poorly executed […]