The influence of Technology on Marketing has never been greater. A joined up “Technology for Marketing” ecosystem for all channels will deliver brand awareness, improve customer acquisition and drive advocacy. We have created this 24 page booklet to define and clarify industry terms and create a point of reference for anyone involved in Marketing. Available […]
The Marketing in the Accelerated Economy webinar we recently conducted can be accessed at https://vimeo.com/188187779 A copy of the report will be available on our website soon. For more information on any of our services relating to: business planning and horizon modelling martech strategy and implementation offshore creative production and modelling marketing-as-a-service web and app development […]
A Report to be published by TKM Consultants and sponsored by Mtivity, a market leading marketing acceleration platform, finds that print continues to be a critical component of the omni-channel mix. An article in PrintWeek published this week gives an exclusive, advance preview of the results of a recent survey of leading marketing agencies in […]
As the London Mayoral Election looms ever closer, it was great to have been invited yesterday to #DebateTech, at Here East, organised by Tech London Advocates, Tech UK and Centre for London. A fascinating, insightful debate between the 5 Mayoral Candidates, Sadiq Khan (Labour), Zac Goldsmith (Conservative), Sian Berry (Green), Caroline Pidgeon (Liberal) and […]
As the Consultants at TKM spend more time with their clients reviewing, analysing and understanding the hugely complex and fragmented MarTech space, it is abundantly clear that the speed of growth of the technology vendors has significantly surpassed the speed of adoption for both Corporate Marketing Teams and their Agency counterparts. Is this sustainable? “”The […]
Selecting the right technology for marketing teams can be very frustrating and ultimately expensive. The software market is growing exponentially. The “technology for marketing” sector is hugely segmented, with channel specific solutions for social, mobile, print, TV, radio, packaging, e-mail, point of sale, outdoor, digital….the list is seemingly endless. Throw in digital asset management, marketing resource […]
How reliant is B2B Marketing on Social Media Time to jump on board Social media is now a must have marketing tool, especially in the B2B space. Tactics around consumer marketing and B2B marketing are starting to converge at an aggressive rate, as the same channels are used to reach these very different audiences. Whether […]