In Nish Patel’s latest “Creative Operations” podcast episode he interviews Anil Noorani to discuss the growing need for offshore production and how to best find the balance between in-house, outsource, offshore, automation and AI. The world is moving so quickly, and the sheer pace of production is overwhelming, so having multiple models available is crucial for […]
Insights from We Are Amnet’s CEO and TKM Consultants’ Managing Partner: Consumers’ growing appetite for content is driven by increased personalization, the rapid shift towards digital platforms, and the expectation of seamless and consistent experiences across various channels. This webinar, led by Aashish Agarwaal, CEO of We Are Amnet, and presented by Anil Noorani, Managing […]
The 2024 Global Benchmark Report for Offshore Creative Production is now live. Now in it’s 5th year, this year’s report, published by TKM Consultants and sponsored by We Are Amnet includes: Interviews with In-House Leaders from retail, healthcare, gaming and entertainment, consumer, lifestyle and technology companies, in the US, UK and across Europe. Interviews with […]
Creative Production is at an “Inflection Point” Building flexible production models in a challenging economy can be difficult. Many in-house teams and marketing leaders are actively exploring effective production models due to the increasing consumer demand for personalised content. As production approaches become more complex, the challenge of harmonizing creative brilliance with operational efficiency has […]
Looking forward to speaking at the Inside Out Community Event, alongside Stef Sokolowski (We Are Amnet) and Gareth Chilton (ManMachine), where we’ll be discussing everything from offshore and automation to AI and behaviour change. To register click here Date: Wed, 11 Oct 2023 Time: 14:00 – 15:00 BST Location: Online About the Event Ambitious brands are striving to […]
Little Black Book, showcase the latest report from TKM Consultants and We Are Amnet highlighting the challenge of servicing ‘content-at-scale’ demands facing brands and marketers, and look to possible solutions. The report details: How the offshore market is maturing in relation to other production models Uncovering the greatest areas of content production spend for 2023 […]
The fourth annual TKM Consultants and We Are Amnet 2023 report for offshore creative production has been published and Marketing Procurement iQ have shared some of the results. As the demand by marketers for more content increases, the survey offers an insight into how these challenges are being met. With 60% of all companies utilising […]
The ever-growing demand for producing large volumes of high-quality content quickly and efficiently, with the right levels of skills, has only accelerated in the pandemic era. We’re bringing together some of the industry’s best known brands and speakers for global content production to share authentic stories and discuss what it takes to achieve global engagement. […]
We’re excited that the leading global content platform, Producers & Procurers iQ, will be the media partner for the 2023 benchmark report for offshore creative production, sponsored by We Are Amnet and published by TKM Consultants. Producers & Procurers iQ deliver exceptional business intelligence resource covering creative operations, creative production, marketing services, In-House Agencies, media […]
TKM Consultants Managing Partner, Anil Noorani, in a recent interview with Patrick Burgoyne, host of the In-house Agency Leaders Club, describes how in-house agencies and offshore production teams are coming together to alleviate the pressures of producing content at scale. Some of the questions addressed include: How prevalent is the use of offshoring by in-house […]