We specialise in the ever-changing marketing services, technology & operations landscape and understand how it all fits together. As pioneers in digital transformation and marketing technology (martech) we have been advising business leaders of brands, technologies and agencies for the past twenty years. If you’re looking to change and improve how your marketing, brand or […]
The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs. To access all the rich insights, download the executive summary of the report at www.creo-pos.com. The report helps us understand marketers’ […]
The Marketing in the Accelerated Economy webinar we recently conducted can be accessed at https://vimeo.com/188187779 A copy of the report will be available on our website soon. For more information on any of our services relating to: business planning and horizon modelling martech strategy and implementation offshore creative production and modelling marketing-as-a-service web and app development […]
We’re kicking off a series of webinar’s today to discuss and review the 2016 Marketing Services Landscape Survey we recently conducted. A recorded version of today’s webinar will be available. For access to the webinar and report, please drop us an email, at hello@tkm-consultants.com For more information on any of our services relating to: business […]
A Report to be published by TKM Consultants and sponsored by Mtivity, a market leading marketing acceleration platform, finds that print continues to be a critical component of the omni-channel mix. An article in PrintWeek published this week gives an exclusive, advance preview of the results of a recent survey of leading marketing agencies in […]
Will Google’s new Mobile-Friendly Algorithm have an Impact on Your Business? Google have announced some major algorithm updates on mobile searches. They are expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and websites that are “mobile-friendly” will be given priority in mobile search rankings. In a nutshell, any websites that are […]
Looking forward to the Digital Marketing Show #DMS2015 on Wednesday at the Excel – and introducing Digital Cousin (www.digitalcousin.com) #digitalcousin – please get in touch if you’re thinking about heading down….
Selecting the right technology for marketing teams can be very frustrating and ultimately expensive. The software market is growing exponentially. The “technology for marketing” sector is hugely segmented, with channel specific solutions for social, mobile, print, TV, radio, packaging, e-mail, point of sale, outdoor, digital….the list is seemingly endless. Throw in digital asset management, marketing resource […]
Raising Finance through Smarter Communication It’s A Jungle Out There The emergence of the silicon roundabout, the Government’s focus on tech start-ups, the aggressive growth of crowd funding and the meteoric rise of tablets and mobile devices have all ensured that whilst technology start-ups in the UK continue to attract investment, there is more and […]
How reliant is B2B Marketing on Social Media Time to jump on board Social media is now a must have marketing tool, especially in the B2B space. Tactics around consumer marketing and B2B marketing are starting to converge at an aggressive rate, as the same channels are used to reach these very different audiences. Whether […]