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TKM and YM Tech: Working together to bring wealth and wellness in the workplace

Posted on Posted in Marketing, Positioning & Content, Sales, Technology, Transformation

For the last 6 months, TKM have been working alongside YM Tech, a start-up led by co-founders Umair Janjua and Dan Mackie. YM Tech is an exciting, ethically sound fintech platform. The purpose is to provide an infrastructure which addresses the need for more affordable, flexible, but socially-responsible “community-driven” lending that ultimately promotes wealth and […]

The Resurrection of Digital Asset Management (DAM)

Posted on Posted in Change Management, Marketing, Martech, Technology

The Expectation Economy Brands and businesses across the globe are facing unprecedented levels of pressure to compete and their marketing functions are experiencing epic levels of change. Brands are leaning heavily on their Agency and Technology partners to bring solutions to the table that will help them retain relevance and enable success. The retail industry, […]

Consultants To The Marketing Industry

Posted on Posted in Marketing, Martech, Technology

We specialise in the ever-changing marketing services, technology & operations landscape and understand how it all fits together. As pioneers in digital transformation and marketing technology (martech) we have been advising business leaders of brands, technologies and agencies for the past twenty years. If you’re looking to change and improve how your marketing, brand or […]

Point of sale ’more influential’ than TV, radio and press advertising, new TKM Consultants report finds

Posted on Posted in Marketing

The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs. To access all the rich insights, download the executive summary of the report at www.creo-pos.com. The report helps us understand marketers’ […]

Marketing Services Webinar

Posted on Posted in Marketing, Technology

The Marketing in the Accelerated Economy webinar we recently conducted can be accessed at https://vimeo.com/188187779 A copy of the report will be available on our website soon. For more information on any of our services relating to: business planning and horizon modelling martech strategy and implementation offshore creative production and modelling marketing-as-a-service web and app development […]

Marketing Services Industry Report, exclusive advance preview by Print Week

Posted on Posted in Marketing, Technology

A Report to be published by TKM Consultants and sponsored by Mtivity, a market leading marketing acceleration platform, finds that print continues to be a critical component of the omni-channel mix. An article in PrintWeek published this week gives an exclusive, advance preview of the results of a recent survey of leading marketing agencies in […]

Google Algorithm

Responsive Websites; A Marketing Imperative

Posted on Posted in Marketing

Will Google’s new Mobile-Friendly Algorithm have an Impact on Your Business? Google have announced some major algorithm updates on mobile searches. They are expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and websites that are “mobile-friendly” will be given priority in mobile search rankings. In a nutshell, any websites that are […]

7 imperatives when selecting technology for marketing

Posted on Posted in Marketing, Sales, Technology

Selecting the right technology for marketing teams can be very frustrating and ultimately expensive. The software market is growing exponentially. The “technology for marketing” sector is  hugely segmented, with channel specific solutions for social, mobile, print, TV, radio, packaging, e-mail, point of sale, outdoor, digital….the list is seemingly endless. Throw in digital asset management, marketing resource […]