Panel Discussion: Content at Scale – how leading brands are reshaping their marketing models to keep up with demand. Event Hosts: We Are Amnet Moderators: Anil Noorani (TKM Consultants) / Laura Forcetti (WFA) Sharing a platform alongside speakers from Barclays, Danone, Oliver, WeAreAmnet and WDC, we wrestled with one of the hottest topics in town, […]
Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]
Having recently published the 2020 State of the Market Report for Offshore Creative Production, sponsored by Amnet, one of the key insights around why companies decided to pursue an offshore strategy was established. While 48% of respondents said “Access to Low Cost Reason was their Number 1 Reason to Offshore”, there were a host of other areas that […]
In a recent webinar hosted by the World Federation of Advertisers (WFA), TKM Managing Partner, Anil Noorani, shared the latest industry insights around the savings available to brands when reviewing their agency eco-system and how best to firm up the vulnerability in their agency supply chains. Here is a snap shot of the typical Opex […]
In conjunction with the World Federation of Advertisers (WFA), Anil Noorani, Managing Partner of TKM Consultants, will be running a session to provide the latest insights on areas you should consider when developing your offshore strategy for creative production. As we develop a world of remote working, understanding the offshore landscape has become a critical component […]
Getting the most out of your marketing department involves not only having the right people, products and processes, but ensuring that they are working cohesively within a culture that nurtures innovation and change. Done correctly, the results can be staggering; where efficient marketing operations can provide a 25% improvement in marketing effectiveness. TKM now offers […]
Popular opinion, backed up by year on year statistics, would suggest that high street retail is in desperate need of a digital overhaul to stay relevant and engaging. TKM was keen to stress test this point of view and commissioned a “Generation Y” insight report to better understand what the retail experience is really like […]
What is it? Digital Asset Management (DAM) refers to the management of tasks and decisions surrounding the storage, retrieval and distribution of digital assets. The DAM market is predicted to grow from $2.44 billion in 2017 to $5.66 billion by 2022. This is a result of a marked rise in demand coming from the significant […]
For the last 6 months, TKM have been working alongside YM Tech, a start-up led by co-founders Umair Janjua and Dan Mackie. YM Tech is an exciting, ethically sound fintech platform. The purpose is to provide an infrastructure which addresses the need for more affordable, flexible, but socially-responsible “community-driven” lending that ultimately promotes wealth and […]
The Expectation Economy Brands and businesses across the globe are facing unprecedented levels of pressure to compete and their marketing functions are experiencing epic levels of change. Brands are leaning heavily on their Agency and Technology partners to bring solutions to the table that will help them retain relevance and enable success. The retail industry, […]