A whistle-stop tour of the top four MarTech events to attend in the next few months, complete with details about what makes each one a stand-out event. 1. The MarTech Summit Berlin Date: March 5, 2025 Location: Berlin, Germany Details: Focused on digital transformation and customer engagement, attendees will learn from case studies presented by […]
The digital marketing landscape is constantly evolving, driven by advancements in technology, shifting consumer behaviours, and the rise of data-driven strategies. For businesses aiming to stay ahead, partnering with the right agency can make all the difference. Here’s a closer look at the current digital marketing performance landscape and the agencies setting new benchmarks in […]
In an era where businesses need more than just cost-cutting measures to thrive, business consultants play a pivotal role. They provide strategies that drive growth, innovation, and adaptability, helping companies achieve sustainable success in ways that extend far beyond traditional cost savings. Let’s explore the key ways consultants add value to businesses today. 1. Strategic […]
In today’s fast-paced business world, data is more than just numbers — it’s the backbone of informed decision-making. For companies looking to grow, leveraging analytics has become a necessity. Data-driven decisions allow businesses to move from gut-feeling choices to well-founded strategies, enabling them to identify trends, optimise operations, and stay competitive in their markets. Why […]
In today’s “always on” world, managing and organizing digital assets across all channels is essential for maintaining brand consistency and delivering marketing operational efficiency. Digital Asset Management (DAM) platforms help streamline how marketing teams, brand teams and agencies operate, enabling companies to store, organise and share assets seamlessly, uplifting collaboration, encouraging asset re-use and preventing […]
In the past, content creation was often limited to two main approaches: filming on-location or building elaborate, expensive sets in studios. However, with the introduction of virtual production in recent years, a more cost-effective and flexible alternative has emerged. This new method allows creators to fully control the production environment, even accommodating last-minute changes, all […]
As we look ahead to 2025, marketing strategies are rapidly evolving to keep pace with technological advances and shifts in consumer behaviour. Here’s an overview of how marketing budgets are expected to change in the coming year. 1. First-Party Data Becomes Crucial; find ways to gather more first party data With third-party cookies fading out, […]
DAM solutions have been around for over 25 years, but many organisations have struggled with the effective implementation of these solutions. Often the cornerstone of the MarTech eco-system, managing a vast (and growing at pace) array of digital assets can be a daunting task. From social assets and video content to presentation templates, documents and […]
AI is revolutionizing industries, but integrating it into your business can be challenging. Here are some common barriers to AI adoption and how you can overcome them. 1. Lack of Understanding Barrier: Many businesses struggle with understanding what AI actually is and how it can benefit them. This lack of knowledge can create hesitation and […]
Marketing Procurement iQ have published a piece on the 2024 Global Benchmark Report for Offshore Creative Production, published by TKM Consultants and sponsored by We Are Amnet. As well as referencing insight from In-House Leaders in retail, gaming, healthcare and lifestyle brands, the report also covers the percentage of companies that have embraced offshore production […]