DAM solutions have been around for over 25 years, but many organisations have struggled with the effective implementation of these solutions. Often the cornerstone of the MarTech eco-system, managing a vast (and growing at pace) array of digital assets can be a daunting task. From social assets and video content to presentation templates, documents and […]
AI is revolutionizing industries, but integrating it into your business can be challenging. Here are some common barriers to AI adoption and how you can overcome them. 1. Lack of Understanding Barrier: Many businesses struggle with understanding what AI actually is and how it can benefit them. This lack of knowledge can create hesitation and […]
Marketing Procurement iQ have published a piece on the 2024 Global Benchmark Report for Offshore Creative Production, published by TKM Consultants and sponsored by We Are Amnet. As well as referencing insight from In-House Leaders in retail, gaming, healthcare and lifestyle brands, the report also covers the percentage of companies that have embraced offshore production […]
Insights from We Are Amnet’s CEO and TKM Consultants’ Managing Partner: Consumers’ growing appetite for content is driven by increased personalization, the rapid shift towards digital platforms, and the expectation of seamless and consistent experiences across various channels. This webinar, led by Aashish Agarwaal, CEO of We Are Amnet, and presented by Anil Noorani, Managing […]
Looking forward to speaking at the Inside Out Community Event, alongside Stef Sokolowski (We Are Amnet) and Gareth Chilton (ManMachine), where we’ll be discussing everything from offshore and automation to AI and behaviour change. To register click here Date: Wed, 11 Oct 2023 Time: 14:00 – 15:00 BST Location: Online About the Event Ambitious brands are striving to […]
An immersive experience takes a consumer into another world which allows them to manipulate and interact with their digital environment. The two most common types of immersive technologies are Augmented reality (AR) and virtual reality (VR) – both subsets of the new term XR; Extended Reality. Augmented reality uses technology to add a computer simulated […]
The latest research from the WFA (World Federation of Advertisers) network, led by Laura Forcetti (Global Marketing Sourcing Director) and in partnership with Anil Noorani, Managing Partner at TKM Consultants, is now available to WFA members. Based on research from multiple sectors and senior marketing/procurement experts, we deep dive into the production models that clients […]
TKM Consultants are extremely excited to have been selected by action.ai, the industry leading AI platform for Conversational Interfaces, to support their next phase of growth. action.ai, a winner of the European FinTech 50, transforms how businesses engage with their customers, for both voice and text. The days of ineffective chatbots are well and truly […]
If there is anything to take away from the recent Olympic games, it is that every four years, there is an opportunity to make a mark on a specific issue on the world stage. For example, 2012 was the Olympics that really placed an emphasis on the Paralympic games. Tokyo has a track record in […]