In today’s fast-paced business world, data is more than just numbers — it’s the backbone of informed decision-making. For companies looking to grow, leveraging analytics has become a necessity. Data-driven decisions allow businesses to move from gut-feeling choices to well-founded strategies, enabling them to identify trends, optimise operations, and stay competitive in their markets. Why […]
We are consumed by content that’s talks about the disruptive nature of Artificial Intelligence (AI). The growing impact on the way we live, how we work and our day to day interactions with friends. ChatGPT, one of the most advanced AI models (having also recently raised $6.6 billion in investment, valuing the company at $157 […]
In today’s “always on” world, managing and organizing digital assets across all channels is essential for maintaining brand consistency and delivering marketing operational efficiency. Digital Asset Management (DAM) platforms help streamline how marketing teams, brand teams and agencies operate, enabling companies to store, organise and share assets seamlessly, uplifting collaboration, encouraging asset re-use and preventing […]
In the past, content creation was often limited to two main approaches: filming on-location or building elaborate, expensive sets in studios. However, with the introduction of virtual production in recent years, a more cost-effective and flexible alternative has emerged. This new method allows creators to fully control the production environment, even accommodating last-minute changes, all […]
Staying relevant As the marketing and Martech landscape evolves at immense speed, staying up-to-date with the latest trends, technologies, and strategies has never been more critical. Whether you’re focused on digital transformation, data-driven marketing, or the latest tools to enhance customer engagement, attending industry events is a crucial to gain insights, network with industry leaders, […]
As we look ahead to 2025, marketing strategies are rapidly evolving to keep pace with technological advances and shifts in consumer behaviour. Here’s an overview of how marketing budgets are expected to change in the coming year. 1. First-Party Data Becomes Crucial; find ways to gather more first party data With third-party cookies fading out, […]
AI is revolutionizing industries, but integrating it into your business can be challenging. Here are some common barriers to AI adoption and how you can overcome them. 1. Lack of Understanding Barrier: Many businesses struggle with understanding what AI actually is and how it can benefit them. This lack of knowledge can create hesitation and […]
Artificial Intelligence is revolutionising numerous industries, including content creation, with AI-powered language models emerging as potent tools for generating written content efficiently. However, it’s essential to recognise that AI writing tools are meant to complement rather than replace human writers. The Advantages That We See: Enhanced Efficiency and Productivity: Utilising AI-powered content generation can boost […]
Marketing Procurement iQ have published a piece on the 2024 Global Benchmark Report for Offshore Creative Production, published by TKM Consultants and sponsored by We Are Amnet. As well as referencing insight from In-House Leaders in retail, gaming, healthcare and lifestyle brands, the report also covers the percentage of companies that have embraced offshore production […]
An Immersive Interconnected World: A seismic shift is underway as the world moves to the fifth industrial revolution with the harmonious coming together of machine human collaboration. We live in a hyper connected world with artificial intelligence and virtual reality redefining how we live. As a result brands are investing their marketing budgets in cutting […]