In a recent webinar hosted by the World Federation of Advertisers (WFA), TKM Managing Partner, Anil Noorani, shared the latest industry insights around the savings available to brands when reviewing their agency eco-system and how best to firm up the vulnerability in their agency supply chains. Here is a snap shot of the typical Opex […]
In conjunction with the World Federation of Advertisers (WFA), Anil Noorani, Managing Partner of TKM Consultants, will be running a session to provide the latest insights on areas you should consider when developing your offshore strategy for creative production. As we develop a world of remote working, understanding the offshore landscape has become a critical component […]
Getting the most out of your marketing department involves not only having the right people, products and processes, but ensuring that they are working cohesively within a culture that nurtures innovation and change. Done correctly, the results can be staggering; where efficient marketing operations can provide a 25% improvement in marketing effectiveness. TKM now offers […]
I’ve been lucky enough in my career to work with many outstanding business leaders and CEOs, and one of the many areas I admire is that they know precisely when to plan for change. Jack Welch once famously said, “Change, before you have to”, but for many businesses in today’s economic climate, the need to […]
As we all familiarise ourselves with a world of work that is changing on a daily basis, it is undeniable that companies need a robust digital strategy that will ensure they both survive and stay relevant over the coming weeks, months and into 2021. For many large brand owners and SME CEOs, how they manage […]
We’re pleased to publish the 2020 State of the Market Report for Offshore Creative Production. Published by TKM and sponsored by Amnet. This report provides the latest, unique insight around current and future offshore practices, including locations, price points and services most suited to Smartshoring. To access the latest insight, we identified and spoke with […]
Sales & Marketing Acceleration If you’re looking to accelerate growth by generating and nurturing more qualified leads implementing the right CRM sorting out your social building and positioning your brand for your target customers creating killer content managing and maximising events to build new prospects and generate PR backing it all up with the right […]
Report: How mobile augmented reality meets the challenges of the attention economy Author: Katherine Le Synopsis “In the attention economy, every second is fought for” Sponsored by TKM, this report documents how mobile augmented reality is dramatically changing consumer interactions with retail and provides a problem-solving framework centred around Social Demand, Design and Knowledge Creation. […]
As we close in on 2019, assessing where digital transformation is practically heading next is a question we are often asked. In predicting transformation trends, it is essential to recognise that digital transformation is an organisational challenge underpinned by emerging technology, cultural shifts and uplifting skills and competency. Unsurprisingly, some of the key trends that […]
It wasn’t until the House of Fraser crisis which emerged at the start of the summer that people really began to understand the exceptionally difficult times the retail sector is facing. However, the issues which brought House of Fraser into crisis are not new. Our retail insight report published in February 2018 included a case […]