Alongside our partners at Epiphany Productions we work with executive teams looking at transformation and change within their businesses. Here are 5 principles we follow when managing change. 1.START SMALL AND SIMPLE Don’t try and boil the ocean, behaviour and habit change takes place step by step. 2.OVER-INVEST AT THE START The first step is the […]
Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]
Having recently published the 2020 State of the Market Report for Offshore Creative Production, sponsored by Amnet, one of the key insights around why companies decided to pursue an offshore strategy was established. While 48% of respondents said “Access to Low Cost Reason was their Number 1 Reason to Offshore”, there were a host of other areas that […]
In a recent webinar hosted by the World Federation of Advertisers (WFA), TKM Managing Partner, Anil Noorani, shared the latest industry insights around the savings available to brands when reviewing their agency eco-system and how best to firm up the vulnerability in their agency supply chains. Here is a snap shot of the typical Opex […]
In conjunction with the World Federation of Advertisers (WFA), Anil Noorani, Managing Partner of TKM Consultants, will be running a session to provide the latest insights on areas you should consider when developing your offshore strategy for creative production. As we develop a world of remote working, understanding the offshore landscape has become a critical component […]
Getting the most out of your marketing department involves not only having the right people, products and processes, but ensuring that they are working cohesively within a culture that nurtures innovation and change. Done correctly, the results can be staggering; where efficient marketing operations can provide a 25% improvement in marketing effectiveness. TKM now offers […]
I’ve been lucky enough in my career to work with many outstanding business leaders and CEOs, and one of the many areas I admire is that they know precisely when to plan for change. Jack Welch once famously said, “Change, before you have to”, but for many businesses in today’s economic climate, the need to […]
As we all familiarise ourselves with a world of work that is changing on a daily basis, it is undeniable that companies need a robust digital strategy that will ensure they both survive and stay relevant over the coming weeks, months and into 2021. For many large brand owners and SME CEOs, how they manage […]
We’re pleased to publish the 2020 State of the Market Report for Offshore Creative Production. Published by TKM and sponsored by Amnet. This report provides the latest, unique insight around current and future offshore practices, including locations, price points and services most suited to Smartshoring. To access the latest insight, we identified and spoke with […]
Sales & Marketing Acceleration If you’re looking to accelerate growth by generating and nurturing more qualified leads implementing the right CRM sorting out your social building and positioning your brand for your target customers creating killer content managing and maximising events to build new prospects and generate PR backing it all up with the right […]