Account based marketing is a strategy that focuses on targeted marketing communications at an account-based level, and often on higher value targets, instead of using traditional B2B tactics that tend to be broader. It is effectively seeing an account, as a “market of one.” The most successful ABM strategies combine and align sales and marketing […]
Joining the WFA, we share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments. WFA members are given the opportunity to find answers to their most burning questions in relation to global […]
Due to the changing retail landscape and growing desire for brands to trade directly with consumers online – the investment in e-commerce and digital marketing has expanded exponentially in the last few years and will continue to relentlessly grow. Nike, an example of a global brand developing their D2C footprint , who in the first […]
We’re pleased to publish The Creative Production Benchmark Report – Delivering Offshore Success in 2021. Published by TKM and sponsored by We Are Amnet. Our latest report explores how agencies and in-house studios are managing the “content at scale” challenge by planning and implementing an effective offshore production strategy. Based on data from global agency executives, […]
TKM Consultants are extremely excited to have been selected by action.ai, the industry leading AI platform for Conversational Interfaces, to support their next phase of growth. action.ai, a winner of the European FinTech 50, transforms how businesses engage with their customers, for both voice and text. The days of ineffective chatbots are well and truly […]
The Market Today Customer Data Platforms or CDPs help businesses build their customer profiles by aggregating customer data from multiple sources, ensuring customer data is no longer siloed. This data is often categorised into descriptive, behaviour, identity and qualitative data and will include information relating to: Name, location, and contact details Social data Professional information […]
Panel Discussion: Content at Scale – how leading brands are reshaping their marketing models to keep up with demand. Event Hosts: We Are Amnet Moderators: Anil Noorani (TKM Consultants) / Laura Forcetti (WFA) Sharing a platform alongside speakers from Barclays, Danone, Oliver, WeAreAmnet and WDC, we wrestled with one of the hottest topics in town, […]
Alongside our partners at Epiphany Productions we work with executive teams looking at transformation and change within their businesses. Here are 5 principles we follow when managing change. 1.START SMALL AND SIMPLE Don’t try and boil the ocean, behaviour and habit change takes place step by step. 2.OVER-INVEST AT THE START The first step is the […]
Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]
Having recently published the 2020 State of the Market Report for Offshore Creative Production, sponsored by Amnet, one of the key insights around why companies decided to pursue an offshore strategy was established. While 48% of respondents said “Access to Low Cost Reason was their Number 1 Reason to Offshore”, there were a host of other areas that […]