The Top 3 Benefits of Digital Asset Management (DAM)

Posted on Posted in Automation, Digital, Marketing, Marketing-as-a-Service, Martech

DAM solutions have been around for over 25 years, but many organisations have struggled with the effective implementation of these solutions. Often the cornerstone of the MarTech eco-system, managing a vast (and growing at pace) array of digital assets can be a daunting task. From social assets and video content to presentation templates, documents and […]

AI and Content Creation – The Pros and Cons

Posted on Posted in Artificial Intelligence, Transformation, Uncategorized

Artificial Intelligence is revolutionising numerous industries, including content creation, with AI-powered language models emerging as potent tools for generating written content efficiently. However, it’s essential to recognise that AI writing tools are meant to complement rather than replace human writers. The Advantages That We See: Enhanced Efficiency and Productivity: Utilising AI-powered content generation can boost […]

Acquisition Scout – a step by step plan

Posted on Posted in M&A, mergers and acquisition, Transformation, Uncategorized

Mergers and acquisitions (M&A) offer significant potential for organizations to grow and evolve rapidly. Many businesses are increasingly turning to acquisitions, with activity in this area developing pace  through 2024. However, M&A can be complex and challenging, with substantial risk, high costs, and demands extensive efforts from a team of specialists. Moreover, a poorly executed […]

Marketing Procurement iQ shares insight from 2024 Global Benchmark Report

Posted on Posted in Artificial Intelligence, Automation, Digital, Marketing

Marketing Procurement iQ have published a piece on the 2024 Global Benchmark Report for Offshore Creative Production, published by TKM Consultants and sponsored by We Are Amnet. As well as referencing insight from In-House Leaders in retail, gaming, healthcare and lifestyle brands, the report also covers the percentage of companies that have embraced offshore production […]

How In House Agencies and Marketers are Embracing Automation and Offshore Production – Webinar

Posted on Posted in Automation, Marketing, Offshoring, Transformation

Insights from We Are Amnet’s CEO and TKM Consultants’ Managing Partner: Consumers’ growing appetite for content is driven by increased personalization, the rapid shift towards digital platforms, and the expectation of seamless and consistent experiences across various channels. This webinar, led by Aashish Agarwaal, CEO of We Are Amnet, and presented by Anil Noorani, Managing […]

Mergers and Acquisitions – An Early Look at 2024

Posted on Posted in Marketing, mergers and acquisition, Technology

Trends Influencing the Market The outlook for 2024 is cautiously optimistic. The early months are anticipated to follow the trends observed in 2023. However, as interest rates stabilize and there’s a better alignment of valuation expectations between buyers and sellers, the latter part of the year will see an increase in M&A activity. This shift […]

A Snapshot to Building an Acquisition Strategy

Posted on Posted in M&A, mergers and acquisition, Uncategorized

Different components When aiming for ambitious growth or seeking to expand into new markets or services, acquisition will undoubtedly accelerate progress. However, such transactions require careful planning and a well-defined strategy. Similar to crafting a company’s overall corporate strategy, developing an acquisition strategy involves breaking it down into distinct components. In this blog, we explore […]

2024 Global Benchmark Report for Offshore Creative Production, Now Available To Download!

Posted on Posted in Creative Production, Market Reports, Marketing, Offshoring, Smartshoring

The 2024 Global Benchmark Report for Offshore Creative Production is now live. Now in it’s 5th year, this year’s report, published by TKM Consultants and sponsored by We Are Amnet includes: Interviews with In-House Leaders from retail, healthcare, gaming and entertainment, consumer, lifestyle and technology companies, in the US, UK and across Europe. Interviews with […]