In the past, content creation was often limited to two main approaches: filming on-location or building elaborate, expensive sets in studios. However, with the introduction of virtual production in recent years, a more cost-effective and flexible alternative has emerged. This new method allows creators to fully control the production environment, even accommodating last-minute changes, all […]
Staying relevant As the marketing and Martech landscape evolves at immense speed, staying up-to-date with the latest trends, technologies, and strategies has never been more critical. Whether you’re focused on digital transformation, data-driven marketing, or the latest tools to enhance customer engagement, attending industry events is a crucial to gain insights, network with industry leaders, […]
In today’s competitive B2B world, effective marketing is more than just lead generation—it’s about creating demand, building strong relationships, and driving real growth. Our B2B marketing services are designed to do just that. We use a unique ‘3 Pillar Marketing’ approach that combines smart strategy, creative positioning, and multi-channel content distribution to make sure your […]
As we look ahead to 2025, marketing strategies are rapidly evolving to keep pace with technological advances and shifts in consumer behaviour. Here’s an overview of how marketing budgets are expected to change in the coming year. 1. First-Party Data Becomes Crucial; find ways to gather more first party data With third-party cookies fading out, […]
According to Gartner, e-mail marketing accounts for around 8% of marketing budgets. Cold emailing can still be an effective way to connect with new prospects, but success depends on sending a message that resonates with the recipient. Here are 7 tips to ensure your cold emails are targeted and impactful. 1. Research Your Prospects Before […]
Staying ahead of the Curve In the fast-paced world of marketing technology, staying ahead of the latest trends and innovations is crucial for success. Whether you’re a marketer, tech enthusiast, or business leader, attending Martech events offers invaluable opportunities to learn from industry experts, network with peers, and explore cutting-edge tools and strategies. As we […]
At TKM Consultants, we are proud to announce that we coordinated the acquisition of Adgistics, a premier Digital Asset Management (DAM) company based in London, by the Papirfly Group. This strategic move comes at a time when the DAM market is projected to grow by 14% CAGR by 2029, underscoring the significance of this acquisition. […]
DAM solutions have been around for over 25 years, but many organisations have struggled with the effective implementation of these solutions. Often the cornerstone of the MarTech eco-system, managing a vast (and growing at pace) array of digital assets can be a daunting task. From social assets and video content to presentation templates, documents and […]
AI is revolutionizing industries, but integrating it into your business can be challenging. Here are some common barriers to AI adoption and how you can overcome them. 1. Lack of Understanding Barrier: Many businesses struggle with understanding what AI actually is and how it can benefit them. This lack of knowledge can create hesitation and […]
Artificial Intelligence is revolutionising numerous industries, including content creation, with AI-powered language models emerging as potent tools for generating written content efficiently. However, it’s essential to recognise that AI writing tools are meant to complement rather than replace human writers. The Advantages That We See: Enhanced Efficiency and Productivity: Utilising AI-powered content generation can boost […]