2021 Global Benchmark Report for Offshore Creative Production

    This report dives into the marketing services industry to find out how and why agencies and in-house studios are selecting and building offshore partnerships, successfully

    This report looks at a range of findings, including:

    • Find, select and on-board offshore partners.
    • Factors relating to planning and selecting an offshore partner.
    • The maturity of the offshore industry.
    • The volume and type of work managed offshore.
    • The expectations around potential savings per service.
    • The most important factors when on-boarding an offshore partner successfully.
    • How to maintain great relationships and measure success.
    • The evolution of Smartshoring®.

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