Report: How mobile augmented reality meets the challenges of the attention economy
Author: Katherine Le
Synopsis
“In the attention economy, every second is fought for”
Sponsored by TKM, this report documents how mobile augmented reality is dramatically changing consumer interactions with retail and provides a problem-solving framework centred around Social Demand, Design and Knowledge Creation.
The Report
Mobile augmented reality (MAR), an application which enables AR experiences on mobile devices and wearables, is dramatically changing consumer interactions with retail. Delivering at over $3 billion globally in 2018, MAR is bringing opportunities to present content virtually anywhere and is forecast to deliver at $75 billion by 2023.
This report, based on an academic study which included interviews with a diverse selection of stakeholders, introduces a problem-solving framework that explores how MAR can be designed to significantly improve customer engagement and lead to social adoption.
This report documents key MAR trends and assess the role of technology in developing customer engagement, user interactions with MAR applications and potential leaders of AR social adoption. The report then presents a problem-solving framework for providing successful MAR experiences which is applied through three case studies assessing IKEA’s Space App, Patrón Tequila’s Experience App and Under Armour’s UA Play App.
Please click here or email us at hello@tkm-consultants.com for a copy of the report:
To find out more about MAR and how TKM can support your related marketing initiatives, please contact us at hello@tkm-consultants.com