As we enter 2023, with the pandemic still fresh in our minds, there has been a further surge in economic uncertainty, resulting in price rises, a drop in consumer spending and high inflation. Businesses and brands around the world are leaning on their marketing, operations and procurement teams, as well as their in-house studios, to explore more commercially effective models to deliver the “content at scale” challenge that all brands are wrestling with. This has resulted in the an inevitable shift towards more flexible, economically viable production models.
As companies strive to find the balance between their in-house studios, offshore partners or hubs and external agencies, more contemporary forms of offshore production, including Smartshoring are being adopted.
Our latest benchmark report for offshore creative production sponsored by We Are Amnet and published by TKM Consultants, explores:
- Which production models are getting the most investment in 2023
- Top areas of content production spend
- How much of total production spend is being managed offshore
- Savings expectations across a range of offshore services
- Technology expectations from an offshore partner
- Factors most important for a successful relationship
- How success is being measured
The report is a mix of survey based results and interviews with in-house agency leaders and industry influencers.
The report can be downloaded here